#YOUTUBE HOW TO SET UP A YOUTUBE CHANNEL PROFESSIONAL#
#YOUTUBE HOW TO SET UP A YOUTUBE CHANNEL SERIES#

YouTube videos are designed to be viewed in a horizontal format, whereas most other social media platforms are optimized for vertical viewing. Tip #4: Shoot with Multiple Platforms in MindĬreating good YouTube videos takes time and effort, so it’s definitely worthwhile giving yourself the option to use your video footage on other platforms too.īut here’s where it gets tricky. You could always hire equipment for a day or a dedicated videographer to make the process more efficient and affordable. If natural light isn’t an option for you, you still don’t have to break the bank on expensive equipment. If you’re able to use natural light from a window or actually be outside, this can look just as good as an expensive lighting set up. In terms of lighting, natural light is always the most affordable (and sometimes the best) option. For example, a bright pop of pastel can instantly make your channel feel more on brand. If your brand is fun and playful, consider how to reflect that with your use of color. At Later, the team uses a minimal white wall, a desk, plenty of plants, and a few pastel accessories to set the tone for our educational content.

#YOUTUBE HOW TO SET UP A YOUTUBE CHANNEL PROFESSIONAL#

Planning the location and lighting for your video can have a huge impact on how professional your broadcast looks.Ĭonsider how the backdrop of your video supports your brand’s message. This will help you get into the flow of the script, and identify any stumbling points sooner rather than later. Once you’ve scripted your video, be sure to have a quick test run reading it out loud.

Plus, it means you can take a step back and review if your content hits all of your business goals before the camera starts rolling! Scripting and storyboarding your video in advance will keep your shoot on track, and keep your production costs to a minimum. One of the best ways to plan your YouTube video is to think of it as having a beginning, middle, and an end - or more specifically, an introduction, focal point, and a conclusion. When it comes to shooting video content, preparation is everything. Tip #2: Script and Storyboard Your Videos in Advance For example, if your business specializes in kitchen appliances, it could make sense to have one playlist dedicated to product reviews, one for recipe ideas, and one for appliance cleaning hacks.

#YOUTUBE HOW TO SET UP A YOUTUBE CHANNEL SERIES#

You can create playlists for new, related series of content. The more you understand what your channel is all about, the more your visitors will - and having a clear value will make it much easier for people to trust your content and hit subscribe.īut that’s not to say you can’t expand into new verticals over time. The recommended channel art size is 2560px x 1440px, and the maximum file size is 6MB. To do this, tap “Add channel art” and upload your chosen image. Select “Customize Channel” to set up the all-important details, like a branded header image. Much like when you create a website for your business, it’s important to add the extra details that make your YouTube channel look more professional and on-brand. These links will show in your About page and in the header image of your channel, which is great for cross-promoting all of your publishing channels! Step #4: Customize Your Channel Once you’re happy with your channel description, you can also add links to your website and social media channels. Write a detailed description that covers what your channel is all about, weaving in as many relevant keywords (that viewers are most likely to search for) as possible. Now you’ve created a channel, it’s time to start making it as discoverable as possible - and your channel description is a great place to start! Step #3: Add a SEO-boosting Channel Description

Youtube how to set up a youtube channel